Sport Tourism
We are a proud member of the Lethbridge Sport Tourism Advisory Committee
Hosting sport events in partnership with our community brings various benefits, including economic, social, and cultural advantages, while supporting the development of community sport.
Sport Event Calendar
Your one-stop shop calendar of Lethbridge sport events. Follow @LethbridgeSportEvents on Facebook and Instagram where weekly posts inform you about upcoming events so YOU can be part of the experience.
Partnership with Tourism Lethbridge
In January of 2023, the Lethbridge Sport Council and Tourism Lethbridge announced a partnership to work collaboratively on sport tourism development in Lethbridge. You can read the full details of that announcement in the news article on our website.
Experience the immersive world of Lethbridge sport facilities like never before with our 360° virtual reality video. Click the button below to dive right in
Sport Tourism Economic Assessment Model (STEAM)
We provide local sport event hosts with predictive economic impact reports developed from event data using the Sport Tourism Canada - Sport Tourism Economic Assessment Model (STEAM).
Contact Martin at [email protected] to request a STEAM report for your event.
The Lasting Legacy of Sport Tourism
“Hosting sport events can bring many positive benefits to the community.” Building Social Legacies: Through Mega, Major and Signature Sport Events, 2019.
In addition to economic impact, sport hosting impacts four key areas – sport, community, social and culture.
SPORT: After watching a sport, spectators may want to register for a “Give it a Try” session and join the local sport organization as an athlete, volunteer or sponsor.
COMMUNITY: Residents can enjoy shared experiences - volunteering, watching live sport, and giving local athletes a home-field advantage.
SOCIAL: Hosting events can leave a lasting legacy of affordability, enabling athletes from financially challenged backgrounds to participate in sport.
CULTURE: Sport events may have an added value cultural component that celebrates and promotes local heritage, art and culture.