Sport Event Calendar
We support our members to boost the visibility of their events that attract out of town participants and spectators. We maintain a comprehensive on-line sport event calendar and promote the events through social media posts to drive greater engagement and attendance. This not only elevates the profile of the sport but also boosts its economic value for both the organizers and the local economy through ticket sales, accommodation, dining, and other related activities.
Partnership with Tourism Lethbridge
In January of 2023, the Lethbridge Sport Council and Tourism Lethbridge announced a partnership to work collaboratively on Sport Tourism Development in Lethbridge. You can read the full details of that announcement in the news article on our website.
Sport Tourism Economic Assessment Model
We engage with the event organizers to collect data for projecting the event's economic value to Lethbridge using the Sport Tourism Canada Sport Tourism Economic Assessment Model (STEAM).
The economic value generated by sport tourism in Lethbridge can drive the enhancement and creation of facilities accessible to all residents. This expansion of venues provides local sport organizations with increased options for hosting training sessions and preparing for upcoming events. As a result, a broader range of opportunities opens up for local participants and spectators alike
The Lasting Legacy of Sport Tourism
The economic advantages of sport tourism extend from the organizing club to the entire community. Event-generated revenue can lead to reduced participation fees, making sports more accessible. As a result, hosting events leaves a lasting legacy of affordability, enabling athletes from financially challenged backgrounds to participate in sport.
By supporting local organizations in hosting sporting events, residents are able to enjoy a variety of sports in their community, creating shared experiences and giving local athletes a home-field advantage. After watching a sport, many spectators are encouraged to “Give it a Try” and join the local sport association.