Last month we shared a few tip and resources for sport organizations and athletes deciding which social media platform(s) would be best for them. Chances are, if you didn’t already have a facebook page for your organization, you do now. Facebook is, by far, the most commonly used platform on the market today. Now that you have the page, there are a few things you need to know, to make it work for you.
- Include pictures with your posts – research tells us that FB users are more likely to engage with a post that includes a picture, and those posts will have a larger reach than a text only counterpart. ***Always use caution when posting photographs, ensure you have permission from the parents if there are minors in the picture, opt for group shots instead of individual close-ups, and refrain from tagging minors on social media***
- Respond to feedback – whenever someone comments on a post, make sure you respond quickly. If you aren’t getting notifications from your page when someone comments, click on <Manage Notifications> and make the appropriate changes.
- Help each other – It’s no secret that Facebook has quirks and uses algorithms to determine who sees what, and just because a FB user likes your page, doesn’t necessarily mean they will see your posts. The more engagement a page/post gets, the more FB will show those pages/posts to users. One way to do this is to seek out other pages in your neighborhood, or related to your organization, and ‘like’ them as your page. Then make a point of scrolling through your pages feed regularly and liking, commenting on or sharing other pages posts. Hopefully it will catch on, and they will return the favour. Alternatively, you could contact a few other pages, and make ‘arrangements’ to help each other, by liking, sharing and commenting on each other’s posts. More engagement = more reach.
If you would like to learn more, here is an additional resource for you: