Choosing the Social Media Platform for your Sport Organization

Many sport organizations and athletes are using social media, or considering it, but sometimes it is hard to sift through the options to know what sites will be the best fit for the needs of your organization. There are so many platforms to choose from, and if you are new to social media, or a new member of a volunteer board, it can be overwhelming! The reasons clubs might choose to use social media can vary.

The obvious reasons include communication with members, promotion of upcoming events, education, promotion of programs or lessons etc. There are many resources out there to help you choose, here are a couple we have found to be helpful:

• What Social Media Sites Should My Sports Organization be Using? ~ ViaSport
• Social Media Marketing for Your Sports Organization Part I ~ League Apps
• Social Media Marketing: Which Platform is Right for your Business ~ wishpond

Hopefully these articles help you make an informed decision about which platforms will be the most effective for your organization!