Community Impact
Lasting Legacy of Sport Tourism
“Hosting sport events can bring many positive benefits to the community.” Building Social Legacies: Through Mega, Major and Signature Sport Events, 2019.
In addition to economic impact, sport hosting impacts four key areas – sport, community, social and culture.
SPORT: After watching a sport, spectators may want to register for a “Give it a Try” session and join the local sport organization as an athlete, volunteer or sponsor.
COMMUNITY: Residents can enjoy shared experiences - volunteering, watching live sport, and giving local athletes a home-field advantage.
SOCIAL: Hosting events can leave a lasting legacy of affordability, enabling athletes from financially challenged backgrounds to participate in sport.
CULTURE: Sport events may have an added value cultural component that celebrates and promotes local heritage, art and culture.