STEAM

We provide local sport event hosts with predictive and post-event economic impact reports using the Sport Tourism Canada Sport Tourism Economic Assessment Model (STEAM).

During 2024, we partnered with local event organizers to collect data and establish the economic value of sport events to Lethbridge. We continue to offer STEAM reports to organizers who want to measure the economic impact of their events before or after the event, although we no longer actively seek data from every event.

Contact Martin at [email protected] to request a STEAM report for your event.